So you inherited a food truck

Grab some pen and paper before you start and get ready to put the outside world on pause for the next 11 minutes. This is your time.

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Food truck
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0:00 - 2:10 an introduction to the food truck challenge


2:10 - 6:10 flow: create your food truck concept. Decide what food you'll sell. Play around with a few different ideas before choosing your favorite one.


6:10 - 7:20 how to name your truck


7:20 - 10:20 flow: name your truck. Aim for something punchy that tells your customers about your food and your attitude.


10:20 - 11:30 wrap up